Post by account_disabled on Feb 28, 2024 4:42:33 GMT -5
Many look at content marketing only as a marketing tool, useful for acquiring new customers in the long term. All true except one point: content marketing is not just this. The important role it can play in customer management is often underestimated. It can help build relationships, educate and more importantly it can build trust! Let's start from this last point. Content Marketing and packages Trust How can content marketing build relationships based on trust ? By creating great customer-focused content. What does our typical customer need? What information could you ask for? What would you like to know about our products? Anticipate consumers' requests without advertising but thinking only of them and their needs. The less we use content to advertise, the more likely our brand will be liked. A brand that is interested in users without apparently wanting to sell them anything is the best image it can offer to consumers who, having to choose, will choose who has guided and supported them in their choice.
Relations Quality content can make the difference between the customer Paraguay Phone Number who buys our products only once and those who follow us online, interact and purchase several times. With content we create relationships and build loyalty. In addition to acquiring customers, we tie them to our brand . Relationships must be nurtured with content and initiatives aimed not only at new potential customers but also at those already acquired who are valuable in terms of sharing and therefore word of mouth. inspiration-content-marketing To educate Content marketing can give users much of the information regarding our products by explaining their functioning, creation and uses. The advantages? Far fewer calls to the call center and fewer complaints. We could start from the most common questions to create ad hoc content offering advice, best practices and tutorials. In addition to being useful to customers, this content would also be useful to call center operators who will have a set of contents to share with customers. Content marketing is therefore not just a tool for acquiring new customers.
It is a slow and demanding activity which, in addition to acquisition, favors something even more important: the building and consolidation of relationships. Looking at content marketing as something broader requires the creation of content that, even before being SEO friendly, is customer-oriented so that in the long term excellent results can be achieved in terms of acquisition and loyalty but also cost optimization. 00 0 CRISTINA IELO Specialized in social media, community management and content marketing, I currently work for a banking group. I follow and study the continuous developments of the sector and collaborate as an author with some blogs. Passionate about technology, I am always looking for innovative applications to test for marketing purposes. I feed on books, music and images. previous post Maslow's Pyramid of Social Media next post Listening analysis for blogging RELATED POSTS How creative writing can improve your life January 4, 2024 How to send a press release via email November 7, 2023 Is it possible to understand.
Relations Quality content can make the difference between the customer Paraguay Phone Number who buys our products only once and those who follow us online, interact and purchase several times. With content we create relationships and build loyalty. In addition to acquiring customers, we tie them to our brand . Relationships must be nurtured with content and initiatives aimed not only at new potential customers but also at those already acquired who are valuable in terms of sharing and therefore word of mouth. inspiration-content-marketing To educate Content marketing can give users much of the information regarding our products by explaining their functioning, creation and uses. The advantages? Far fewer calls to the call center and fewer complaints. We could start from the most common questions to create ad hoc content offering advice, best practices and tutorials. In addition to being useful to customers, this content would also be useful to call center operators who will have a set of contents to share with customers. Content marketing is therefore not just a tool for acquiring new customers.
It is a slow and demanding activity which, in addition to acquisition, favors something even more important: the building and consolidation of relationships. Looking at content marketing as something broader requires the creation of content that, even before being SEO friendly, is customer-oriented so that in the long term excellent results can be achieved in terms of acquisition and loyalty but also cost optimization. 00 0 CRISTINA IELO Specialized in social media, community management and content marketing, I currently work for a banking group. I follow and study the continuous developments of the sector and collaborate as an author with some blogs. Passionate about technology, I am always looking for innovative applications to test for marketing purposes. I feed on books, music and images. previous post Maslow's Pyramid of Social Media next post Listening analysis for blogging RELATED POSTS How creative writing can improve your life January 4, 2024 How to send a press release via email November 7, 2023 Is it possible to understand.
