Post by sumi on Dec 6, 2023 5:08:46 GMT -5
Optimization applies to any aspect of your page, including the visuals. Visual optimization betters your page quality and user experience. The fast loading of the page depends on visual optimization. Optimizing images means resizing the image size without losing quality. Image optimization implies balancing size, compression, height, and width.
Image optimization also refers to the file description. Called Job Function Email Database alt tag or alt text (alternative text), it is the description of an image on your page, denoting its purpose and capabilities. You optimize your images by giving them descriptive words when inserting them on the page and separating the words by hyphens.
You give a name to the file, decide on the alt tags before placing them on the site. Alt text is favored both by search engines and site visitors. Even if your site does not load the image, its alt text gives an idea of the users what they will see and provide a better user interface design. The alt text should be strong enough to transmit the picture visually, even if one cannot see it.
Users arrive at the search bar because they have a query, want to learn, or get some information. They have a search intent when looking for a keyword in the search engine bar. Besides selling a product, you should fill your site with appropriate content matching customers' search intent or pain points. For example, if your product is an AI chatbot, you must create relevant content to match search intent.
Searching for something with 'how to..' or 'why' your users should not get 'what' results. The point is you must not sell someone who is still at the stage of learning about the market. Here the stages of the buyer's journey are crucial to note. At each stage, prospective/ existing customers look for particular answers to their questions. It effectively accentuates your H1, H2, and H3 maximizing their optimization through keywords and aligning them with the search intent you have identified for your buyer personas.
The type of content on your website should cover various intents that will pass through each buyer's journey stage. Accordingly, you secure your page to be ranked high in the SERP, no matter the purpose. Write blog articles that have both informative and selling aims. Make a product page if the objective is to transact. For instance, you are a business selling coworking software. You can add informative content about how it improves employees’ productivity, how it can help with time tracking, why people should consider using this software, and maybe create a tutorial how to use it. Or, maybe, you are a company selling beauty products. Create explicit content on how to use specific products, what different products are composed of, and who they are meant for, create video interview recordings with makeup artists to comment on the listing of the products so that if a customer is ready to convert, they arrive right at your store door.You can repropose your videos in new content with online audio to text converter. Video transcription not only boosts your traffic, it also increases your video’s search rankings. Or if you are managing a restaurant business, it is a good idea to show behind the scenes how the food is prepared, served, or delivered.
Image optimization also refers to the file description. Called Job Function Email Database alt tag or alt text (alternative text), it is the description of an image on your page, denoting its purpose and capabilities. You optimize your images by giving them descriptive words when inserting them on the page and separating the words by hyphens.
You give a name to the file, decide on the alt tags before placing them on the site. Alt text is favored both by search engines and site visitors. Even if your site does not load the image, its alt text gives an idea of the users what they will see and provide a better user interface design. The alt text should be strong enough to transmit the picture visually, even if one cannot see it.
Users arrive at the search bar because they have a query, want to learn, or get some information. They have a search intent when looking for a keyword in the search engine bar. Besides selling a product, you should fill your site with appropriate content matching customers' search intent or pain points. For example, if your product is an AI chatbot, you must create relevant content to match search intent.
Searching for something with 'how to..' or 'why' your users should not get 'what' results. The point is you must not sell someone who is still at the stage of learning about the market. Here the stages of the buyer's journey are crucial to note. At each stage, prospective/ existing customers look for particular answers to their questions. It effectively accentuates your H1, H2, and H3 maximizing their optimization through keywords and aligning them with the search intent you have identified for your buyer personas.
The type of content on your website should cover various intents that will pass through each buyer's journey stage. Accordingly, you secure your page to be ranked high in the SERP, no matter the purpose. Write blog articles that have both informative and selling aims. Make a product page if the objective is to transact. For instance, you are a business selling coworking software. You can add informative content about how it improves employees’ productivity, how it can help with time tracking, why people should consider using this software, and maybe create a tutorial how to use it. Or, maybe, you are a company selling beauty products. Create explicit content on how to use specific products, what different products are composed of, and who they are meant for, create video interview recordings with makeup artists to comment on the listing of the products so that if a customer is ready to convert, they arrive right at your store door.You can repropose your videos in new content with online audio to text converter. Video transcription not only boosts your traffic, it also increases your video’s search rankings. Or if you are managing a restaurant business, it is a good idea to show behind the scenes how the food is prepared, served, or delivered.
