Post by account_disabled on Feb 28, 2024 3:51:55 GMT -5
The text of an advertisement has a significant impact on the results your campaign can achieve. It is no coincidence that the copy is one of the first elements that are optimized through A/B tests! How can you write engaging content that increases conversions? Here are 4 ideas you can convey to your audience to achieve your goals. Perfect copies for advertising: 4 ideas to convey 1. THE GUARANTEED ADVANTAGE Why should the user click on your ad? Because your solution guarantees him advantages that he cannot give up! But this concept must be conveyed in a way that is both engaging and honest. The risk of seeming fake or exaggerated is around the corner when writing copy that highlights the qualities of our product or service. You can get better results with this approach if you start from the customer's perspective .
What problem does it have to solve? What Nigeria Phone Number objectives do you want to achieve? Mention these aspects in the ad text, creating a positive relationship between the user's needs and your offer. 2. THE WEIGHT OF THE DATA Don't forget the buyer persona you're trying to reach . Are you dealing with figures who base their work and choices on data? Maybe they are managers or part of the company board and are looking for tools that optimize their activities. Maybe they want to simplify the way they operate. Highlight the benefits of your solution using real data! X% saving in processing times, more than Y visits per month: your product or service certainly brings measurable benefits and for many people this information is very relevant during the purchasing phase. 3. SOCIAL PROOF Do you trust the advice of others? User opinions have a significant effect on the success of a product or brand, especially online. In advertising, social proof is used to report a comment or positive opinion from a customer as an incentive to purchase .
This approach is based on empathy: if a person who is in the same situation as you or does your job says that a solution helped them, you naturally feel pushed to identify with them and want to achieve the same result. The best social proof is the one that maximizes the impact of the recommendation . The user's name and surname, role, company or other information that contextualises the quote (and perhaps the photo) are elements that increase the effectiveness of the message. And it's not impossible to get permission to use them, especially if your customer is satisfied! 4. UNIQUENESS People like to stand out from the crowd, to be recognized for their particularities. Does your product or service help them achieve this goal? Report it! Leverage users' pride, whether personal or professional, to highlight how your solution helps them carve out their space in the world.
What problem does it have to solve? What Nigeria Phone Number objectives do you want to achieve? Mention these aspects in the ad text, creating a positive relationship between the user's needs and your offer. 2. THE WEIGHT OF THE DATA Don't forget the buyer persona you're trying to reach . Are you dealing with figures who base their work and choices on data? Maybe they are managers or part of the company board and are looking for tools that optimize their activities. Maybe they want to simplify the way they operate. Highlight the benefits of your solution using real data! X% saving in processing times, more than Y visits per month: your product or service certainly brings measurable benefits and for many people this information is very relevant during the purchasing phase. 3. SOCIAL PROOF Do you trust the advice of others? User opinions have a significant effect on the success of a product or brand, especially online. In advertising, social proof is used to report a comment or positive opinion from a customer as an incentive to purchase .
This approach is based on empathy: if a person who is in the same situation as you or does your job says that a solution helped them, you naturally feel pushed to identify with them and want to achieve the same result. The best social proof is the one that maximizes the impact of the recommendation . The user's name and surname, role, company or other information that contextualises the quote (and perhaps the photo) are elements that increase the effectiveness of the message. And it's not impossible to get permission to use them, especially if your customer is satisfied! 4. UNIQUENESS People like to stand out from the crowd, to be recognized for their particularities. Does your product or service help them achieve this goal? Report it! Leverage users' pride, whether personal or professional, to highlight how your solution helps them carve out their space in the world.
