Post by account_disabled on Feb 24, 2024 6:04:49 GMT -5
LinkedIn is not the top social network in terms of numbers of accesses and overall registrations, but it is certainly one of the best performing networks in terms of business . The reason is very simple: the platform is used by mid- and high-level business professionals , decision makers and managers who work closely with the network. Even company CEOs themselves use LinkedIn more heavily than any other social network, beyond the investor category. Strategic users operating on LinkedIn LinkedIn and content marketing: a new frontier Creating social and economic relationships with this type of audience is usually very challenging. Using a social platform like LinkedIn requires strategic planning through content marketing tools . In this regard, if you want to start moving effectively on this platform you should know that it is necessary to create content resources structured in such a way as to reach the desired target directly. Before moving on to actual operations, it is good to know some trends that underlie everything that revolves around the LinkedIn world.
Find out how to improve your LinkedIn strategy in business marketing Content marketing is essential linkedin content marketing The overall number of company profiles on LinkedIn has literally exploded in recent years, going from 37 million in 2009 to over 467 million last year. This is a highly indicative signal , even more interesting if you consider that 40% of users access the platform every day in search Afghanistan Mobile Number List of new content. In this sense, visits, time spent on social media, publications and shares have grown even more and this shows how professionals love to read in-depth and directly usable content . Read also: "LinkedIn content strategy: which contents work best" The types of content that work best on LinkedIn There are over three million long-lasting (or evergreen) posts on LinkedIn, i.e. those posts that can stand the test of time, which can be read months later. It should also be remembered that users feel the increasingly felt need to consult and learn about quality articles , which is why it is essential to create valuable content, especially on an educational as well as emotional level .
Please note that there are length limits for posts on LinkedIn : 700 for posts relating to company pages and 1,300 for personal accounts. Not only that: there are only 140 lines that people see as a preview of the text, so it is necessary to be incisive and stimulating right in the incipit. The situation is different regarding actual articles which can reach up to 40 thousand characters. All these considerations come together in an overall way. Long-form content on LinkedIn has a different life and almost opposite feedback compared to the same types of content that can be published on other platforms (such as Facebook or Instagram, to name two of the main social networks). Returning to the numbers , a recent analysis took into consideration over 3,000 successful posts on LinkedIn, finding that articles with more words - particularly those between 1900 and 2000 - work better , obtaining the greatest number of views and engagement .
Find out how to improve your LinkedIn strategy in business marketing Content marketing is essential linkedin content marketing The overall number of company profiles on LinkedIn has literally exploded in recent years, going from 37 million in 2009 to over 467 million last year. This is a highly indicative signal , even more interesting if you consider that 40% of users access the platform every day in search Afghanistan Mobile Number List of new content. In this sense, visits, time spent on social media, publications and shares have grown even more and this shows how professionals love to read in-depth and directly usable content . Read also: "LinkedIn content strategy: which contents work best" The types of content that work best on LinkedIn There are over three million long-lasting (or evergreen) posts on LinkedIn, i.e. those posts that can stand the test of time, which can be read months later. It should also be remembered that users feel the increasingly felt need to consult and learn about quality articles , which is why it is essential to create valuable content, especially on an educational as well as emotional level .
Please note that there are length limits for posts on LinkedIn : 700 for posts relating to company pages and 1,300 for personal accounts. Not only that: there are only 140 lines that people see as a preview of the text, so it is necessary to be incisive and stimulating right in the incipit. The situation is different regarding actual articles which can reach up to 40 thousand characters. All these considerations come together in an overall way. Long-form content on LinkedIn has a different life and almost opposite feedback compared to the same types of content that can be published on other platforms (such as Facebook or Instagram, to name two of the main social networks). Returning to the numbers , a recent analysis took into consideration over 3,000 successful posts on LinkedIn, finding that articles with more words - particularly those between 1900 and 2000 - work better , obtaining the greatest number of views and engagement .
