Post by account_disabled on Mar 12, 2024 2:59:08 GMT -5
A fundamental part of the job of "digital communicator" is "sniffing the air" , understanding which way the wind is blowing and trying to anticipate/adapt to the market. There is no denying it, it is the platforms and the appreciation of the public to whom we would like to communicate that determine our presence or not. It is fruitless to engage with a media tool in which we will not find an audience that is attentive and sensitive to our issues. I have always been a supporter of multi-channel in terms of content commitment and I have also always invested in tools that did not perform as well as the main and more performing one, which we all know by the name of Facebook .
This platform, in addition to having the largest audience, generates the India Mobile Number Data engagement of the most correct segment compared to my personal communication. A study came out a few hours ago, published by Treem , which shows that the US public is tired of social media and declared that one of the good intentions for 2017 is to reduce engagement on these or even disconnect completely. The main reasons are attributable to privacy , bad information (in this regard I also add this excellent reflection from God ) and the waste of time. Even if this research does not seem very reliable to me, the impression is that the presence on Facebook is becoming normalized, falling into a more sustainable and less obsessive model among an audience that had made it a mania.
Another interesting data emerges from comScore research , reported by Franz Russo 's blog , which shows the shift of the public from the desktop browser to the smartphone. Nothing new, except the seal on the fact that users don't like installing apps and find themselves always using the same ones (messaging, email and major social networks). Therefore, among the few who still believed in it, the idea of building one's own company app for communication purposes alone faded: it was difficult to convince the public to install it. Ultimately, we need content that can adapt to change and can be used from any platform, whether private messaging or through public posts. In addition to this, you need a strategy that deploys your personal or corporate presence on all the major platforms for the purpose of distributing this content, in the few apps used by the general public.
This platform, in addition to having the largest audience, generates the India Mobile Number Data engagement of the most correct segment compared to my personal communication. A study came out a few hours ago, published by Treem , which shows that the US public is tired of social media and declared that one of the good intentions for 2017 is to reduce engagement on these or even disconnect completely. The main reasons are attributable to privacy , bad information (in this regard I also add this excellent reflection from God ) and the waste of time. Even if this research does not seem very reliable to me, the impression is that the presence on Facebook is becoming normalized, falling into a more sustainable and less obsessive model among an audience that had made it a mania.
Another interesting data emerges from comScore research , reported by Franz Russo 's blog , which shows the shift of the public from the desktop browser to the smartphone. Nothing new, except the seal on the fact that users don't like installing apps and find themselves always using the same ones (messaging, email and major social networks). Therefore, among the few who still believed in it, the idea of building one's own company app for communication purposes alone faded: it was difficult to convince the public to install it. Ultimately, we need content that can adapt to change and can be used from any platform, whether private messaging or through public posts. In addition to this, you need a strategy that deploys your personal or corporate presence on all the major platforms for the purpose of distributing this content, in the few apps used by the general public.
