Post by amirmukaddas on Mar 11, 2024 1:53:11 GMT -5
If I have little to say about life, I feel like giving you a little warning about SEO: get as much experience as possible of the research areas related to the website you are working on, because the relevance game is largely played precisely about the experience and expectations of people about whom we often know too little. How much software matters Software lies, but it puts us on the road. They lie because they hide, because they create approximations, because they can mislead us, but those approximations offer us an initial direction to follow and show us where to look. I often compare keyword research to a treasure hunt and those who know me know that I take treasure hunts very seriously. A necessary clarification must be made on the very concept of keywords : sometimes many users carry out exactly the same search using the same two or three terms in a row. When this happens, the search volume for this small cluster of words tends to grow until software like Semrush detects it, showing it to us as a keyword.
That said, the keywords and all their variations reported by the software we use for monitoring are only a part of all the searches carried out. Now, considering that 30% of the searches carried out every day are new , that is, never done before, it is easy to understand how the importance we attribute to classic keywords with high volumes is often overestimated. Research environment Beyond the traditionally Denmark Telegram Number Data understood keywords, there is therefore the general search environment , which we could describe as the source of ALL the queries that can be made on Google about a specific topic of interest. Within the same research environment, the different experiences of all users interested in the topic are concentrated. We usually imagine it as the mental horizon from which a demand for knowledge is generated.
The problem with keyword research is believing that all people looking for a used Volvo share the same mental horizon, that is, they start from the same assumptions, have roughly the same interests, and even access the internet with the same ease. You'll tell me nothing new, there are different search intentions , but it's not so much what I'm discussing, but rather "other" interests, those behind the precise reason why you're looking for a used Volvo. Basically, I'm certainly interested in knowing if you're looking for a zero kilometer car, if you're looking for one from the 80s or if you need a damaged one, but more generally I'm interested in knowing what other interests you have "before" that for the Volvo and if only you have these interests, or are they shared by others.
That said, the keywords and all their variations reported by the software we use for monitoring are only a part of all the searches carried out. Now, considering that 30% of the searches carried out every day are new , that is, never done before, it is easy to understand how the importance we attribute to classic keywords with high volumes is often overestimated. Research environment Beyond the traditionally Denmark Telegram Number Data understood keywords, there is therefore the general search environment , which we could describe as the source of ALL the queries that can be made on Google about a specific topic of interest. Within the same research environment, the different experiences of all users interested in the topic are concentrated. We usually imagine it as the mental horizon from which a demand for knowledge is generated.
The problem with keyword research is believing that all people looking for a used Volvo share the same mental horizon, that is, they start from the same assumptions, have roughly the same interests, and even access the internet with the same ease. You'll tell me nothing new, there are different search intentions , but it's not so much what I'm discussing, but rather "other" interests, those behind the precise reason why you're looking for a used Volvo. Basically, I'm certainly interested in knowing if you're looking for a zero kilometer car, if you're looking for one from the 80s or if you need a damaged one, but more generally I'm interested in knowing what other interests you have "before" that for the Volvo and if only you have these interests, or are they shared by others.
