Post by kmstfatema on Mar 5, 2024 22:24:18 GMT -5
Today's article aims to provide small and medium-sized businesses with guidelines that can help improve online communication skills. In a very short time, the ways of communicating and marketing have undergone drastic transformations. What was once an advert in the newspaper quickly became an advertisement on television and in even less time a post on social media. And to increase the complexity, the co-presence of different advertising channels remains. Traditional marketing is still relevant, but given the times and technologies, it is now necessary to adapt and add digital channels among those used to communicate. Digital marketing is not a choice, but a real necessity! In 2021, an SME that decides not to use digital to communicate is giving up an easy-to-access opportunity that can bring great benefits with few sacrifices. How to do Digital Marketing (DM) . The word DM refers to all those actions that use digital channels to reach potential customers.
At the basis of any digital marketing strategy is necessary: Define Germany Telegram Number Data the target you are referring to so as to then find out if they use the web and possibly which channels they browse. “Know your enemy” and then do an analysis of your competitors and check if they are present on the web. Know what goal you want to achieve. Today almost 55 million Italians access the Internet. Every day, 3.5 billion searches are carried out on Google and 35 million Italians are active on social platforms with an average daily use of 1 hour and 50 minutes. Given that nine out of ten Italians use the web, we should at this point ask ourselves what they use it for. Two out of three Italians purchase products from e-commerce and before purchasing they search for information about the product online. 92% of Italians watch videos, and each user who browses has an average of 7.5 social profiles. In fact, if we could summarize the reasons why users browse the web we could summarize them as follows.
Informational For fun Relational Of sharing Of passion (being a fan of something/someone) Searching for stimuli and ideas The objectives of digital marketing Once the target has been defined, including which channels it browses and why it does so, the objectives to be achieved must be defined. More specifically, these objectives include: Defined Quantified Scheduled For all those who have a commercial business, we have identified some digital marketing elements that cannot be missed. Among which: Google My Business : Why customers or prospects should be able to find your business information when they do a local search (phone number, address, reviews, etc.) Database : why it is good to have a database of information that allows you to speak with customers in a personalized way (sms, e-mail marketing, etc.) A diversified content marketing strategy : the contents must be studied according to the objectives you want to achieve and in fact, there is a specific matrix, which can also be found in the free webinar.
At the basis of any digital marketing strategy is necessary: Define Germany Telegram Number Data the target you are referring to so as to then find out if they use the web and possibly which channels they browse. “Know your enemy” and then do an analysis of your competitors and check if they are present on the web. Know what goal you want to achieve. Today almost 55 million Italians access the Internet. Every day, 3.5 billion searches are carried out on Google and 35 million Italians are active on social platforms with an average daily use of 1 hour and 50 minutes. Given that nine out of ten Italians use the web, we should at this point ask ourselves what they use it for. Two out of three Italians purchase products from e-commerce and before purchasing they search for information about the product online. 92% of Italians watch videos, and each user who browses has an average of 7.5 social profiles. In fact, if we could summarize the reasons why users browse the web we could summarize them as follows.
Informational For fun Relational Of sharing Of passion (being a fan of something/someone) Searching for stimuli and ideas The objectives of digital marketing Once the target has been defined, including which channels it browses and why it does so, the objectives to be achieved must be defined. More specifically, these objectives include: Defined Quantified Scheduled For all those who have a commercial business, we have identified some digital marketing elements that cannot be missed. Among which: Google My Business : Why customers or prospects should be able to find your business information when they do a local search (phone number, address, reviews, etc.) Database : why it is good to have a database of information that allows you to speak with customers in a personalized way (sms, e-mail marketing, etc.) A diversified content marketing strategy : the contents must be studied according to the objectives you want to achieve and in fact, there is a specific matrix, which can also be found in the free webinar.
